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YouTube going head-on with TikTok; announces $100m fund for YouTube Shorts creators

However, the company declined to share more specific details on how the fund is going to operate
YouTube going head-on with TikTok; announces $100m fund for YouTube Shorts creators 73

YouTube launches its YouTube Shorts in the USA in March 2021 to rival TikTok in short videos creation segment.

In order to fuel the battle against all the rivals, YouTube announces a whopping US$100m fund to encourage its creators to create more content.

YouTube going head-on with TikTok; announces $100m fund for YouTube Shorts creators 74

The YouTube Shorts Fund will pay YouTube Shorts creators for their most viewed and most engaging content in the period of 2021 to 2022.

YouTube said the fund is expected to benefit thousands of creators every month, and these creators don’t need to qualify as YouTube partner Program.

Which means, anyone is eligible to potentially receive the rewards from their original content on YouTube Shorts.

However, the company declined to share more specific details on how the fund is going to operate at the moment.

Jia Suriyanto
Indonesian Journalist at News Asia Today. I cover the latest news and stories on Indonesia, particularly on business.