Rural content is a new trend among the farmers on Douyin (China’s version of TikTok). A village-born livestreaming farmer, Jin Guowei, has made his name known from being deeply in debt back in 2018 to making RMB 300 million (US$ 46 million) of sales in 2020. He then founded Brother Pomegranate, accumulating over 7.3 million followers and once sold RMB ...