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Samsung has a super cute virtual assistant, Sam, but never been used

Some claimed that they will buy a Samsung phone just to support Sam.
Samsung has a super cute virtual assistant, Sam, but never been used 61

A design firm called Lightfarm has created a virtual mobile assistant called Sam together with a marketing company owned by Samsung.

Sam has never been incorporated into any of Samsung’s campaigns, hence she is not an official mascot as of today.

Samsung has a super cute virtual assistant, Sam, but never been used 62

These images appeared on the Lightfarm official site for quite some time, and was eventually deleted recently.

Sam has gained huge popularity among the netizens, with some even stating that they would buy a Samsung phone just to support Sam.

Jia Suriyanto
Indonesian Journalist at News Asia Today. I cover the latest news and stories on Indonesia, particularly on business.