A design firm called Lightfarm has created a virtual mobile assistant called Sam together with a marketing company owned by Samsung.
Sam has never been incorporated into any of Samsung’s campaigns, hence she is not an official mascot as of today.
These images appeared on the Lightfarm official site for quite some time, and was eventually deleted recently.
Sam has gained huge popularity among the netizens, with some even stating that they would buy a Samsung phone just to support Sam.