Ever since the retail businesses around the globe have ground to a halt due to nation-wide shut downs, more and more people have started exploring an online alternative.
In the past few weeks, an increasing number of people have been paying real money to enter online clubbing/rave events hosted on streaming platforms such as Zoom, Bigo Live, and Douyin (China).
DJs and KOLs have also started live streaming their performances by hosting some of these online events, attempting to recreate a similar atmosphere as clubs.
“Online, I feel that everybody is more in their natural state,” said Singapore DJ LeNERD, real name Patrick Lewis.
“When you play for a dance floor with a room full of people, you can feel the energy come back, and I like to DJ off that energy,” the DJ, real name Dhanish Nair, told AFP.
While people clubbing online aren’t able to buy any drinks, they are still able to buy virtual gifts.
Most of these virtual gifts are sent to their favourite performers as rewards for putting on an entertaining show.
While this whole phenomenon of live streaming and buying virtual gifts isn’t exactly new to the market, it definitely is a new twist to the clubbing scene.