The real estate industry has been one of the few industries severely impacted by the pandemic and nation-wide lockdowns.
However this Malaysian entrepreneur, Ben Kuan, is challenging the status quo of the traditional real estate industry by successfully converting his company’s business model from offline to online (O2O) during the lockdown period in Malaysia.
Previously affected very badly by the movement control order (MCO) announced in March, Ben realized that a pivotal shift has taken place forever in the industry.
During this period, real estate entrepreneurs were unable to conduct a decent sales pitch to consumers.
Many of them were feeling lost with no sense of a clear direction, with negativity spreading widely across the industry.
His main concerns during this period was how his team would maneuver through the upcoming “new normal” lifestyle in the industry, as traditional approaches will see a significant drop in consumers due to prohibitions with visiting sales galleries.
However, this was not the case for Ben. His team has quickly adopted an offline to online (o2o) business model, allowing the team to communicate with consumers and conduct sales online.
This approach has successfully garnered RM51 million in gross development value (GDV), and a sales total of 101 units of properties during the period of MCO.
Ben hopes to inspire more real estate entrepreneurs with his success story.
The team is on mission to further bring value to both consumers and real estate entrepreneurs with a greater online & offline (o&o) business model in the coming months.