With more people wearing masks / face shields these days, it is not surprising that businesses see this as a huge market opportunity to capitalize on.
Louis Vuitton, one of the leading luxury fashion brands in the world, is planning to turn our everyday personal protective equipment (PPE) into a fashion statement.
The company plans to retail a new luxury face shield for a whopping US $961 starting from October 30th, according to a report from Forbes.
The new luxury face shield will be part of the company’s 2021 Cruise collection, featuring an elastic monogrammed strap attached to a shield with gold studs engraved with the LV logo.
The face shield can also be flipped upwards, transforming it into a hat — seemingly fashionable.
Whether this product will garner much response is still yet to be known, but for a price tag of $961, it might only resonate well with a significantly smaller group of people.