One of the most popular mobile games in the world, Fortnite, was removed from both the App Store and Play Store earlier today.
Both Apple and Google removed the game from the stores because its game developer, Epic Games, violated their guidelines by introducing a new way for players to buy in-game currency without using Apple and Google’s in-app purchasing systems.
In retaliation to the removal, Epic Games is also suing both Apple and Google.
The company added insult to the injury by releasing a video parodying Apple’s iconic “1984” ad, casting Apple as the role of villain.
It also threw Google’s “Don’t Be Evil” slogan back at the tech company, and accused the firm of having “relegated its motto to nearly an afterthought.”
This move comes as a way to rally the community of Fortnite players, with hopes that it will force both Apple and Google to cave on the store guidelines.
Both Apple and Google currently take a 30% cut off any transactions made on the Fortnite game, which the game developer finds “unfair”.
Apple said it will work with Epic to resolve the violations so Fortnite can return to the App Store.
“Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users,” Apple said in a statement emailed to CNN Business. “As a result their Fortnite app has been removed from the store.”