Delicious, one of Malaysia’s popular restaurant chains, closes for good.

The new normal is rendering retail businesses unsustainable.
Delicious 1Utama Petaling Jaya News Asia Today Close Down

The global pandemic has had a devastating effect on the retail industry.

Delicious Group, an F&B chain that has been operating for over 20 years in Malaysia, is one of its recent casualties.

In a post on Facebook yesterday, the company announced that they will be closing down all their outlets across Malaysia, exiting from the F&B scene.

Dear Guests and Customers,Earlier this year, before the Movement Control Period (“MCO”), the Delicious Group…

Posted by Delicious Group on Friday, June 5, 2020

The business originally started out as a small cafe inside the MS READ boutique at 1 Utama Shopping Centre .

It was started by Benjamin Yong, his mother, Helen Read, and her best friend, Abby Leong.

Delicious, one of Malaysia's popular restaurant chains, closes for good. 31
Picture from Delicious’s Facebook page.

Since then, multiple outlets have been opened across Klang Valley, garnering a large following.

While the business tried to prolong its operations a little longer to support its staff and loyal patrons, it turns out that the effects of the pandemic has rendered the business unsustainable, inevitably forcing the closures.

Wilfred Tan
Former journalist cum editor. I lead the content creation process at News Asia Today. From the awesome country of Malaysia.