Virtual influencers are making real money while Covid-19 locks down human influencers.
Instagram is not just a platform to use as a hobby, it’s a money-making platform not only for human influencers but for virtual influencers as well.
Virtual influencers generated by computer are taking social media by storm. They are fictional computer-generated people who have features, and personalities like real human beings. Some of them are earning more than average influencers.
Lil Miquela has 2.6million followers on Instagram and earning $11.58million a year.
Imma is a Japanese virtual influencer with over 300k followers on Instagram and earning $1100 per post.
Make no mistake, they are computer-generated. Virtual influencer has becoming a trend in 2019.
Bloomberg states that on YouTube there are approximately 5,000 CG influencers alone. If numbers continue to increase it stands to reason some human influencers might be a little concerned. However, It’s possible that rather than edging out human influencers, CG influencers will be part of a separate & specific niche on the internet.